When a company develops a way by which they maximize a certain product and demographic, this niche is known as a corner of the market. We've seen many corner of the markets come and go.

Sony had the Walkman.
Ford had the Automobile.
Gutenberg the Printing Press.

As the years have passed, others have found ways to move into their corner of the market or to find a way to shift people to a different niche (take Apple and the iPod for example). At its inception, each of these inventions allowed the inventor / company to do something no others were doing. For that they had great profits and great sustainability with their customers. In fact, it allowed many of these companies to excel far beyond their competitors because most were trying to duplicate their invention, not come up with their own corner of the market.

In his book, Good to Great, Jim Collins made the statement that all great companies have done so not by trying to be good at everything. Instead, they found what they could be great at and made it their mission to be great at it. Many good companies took on projects that they could be good at, but this ultimately kept them from what they could be great at.

I believe love is what Christianity can be great at.

I believe love is Christianity's corner of the market.

Think about it. No other organization or people group has the potential to love like the Church does. No other organization or people group has the potential to love to the extent like the Church does. I would go so far as to say that all other organizations and people groups know this. Hence, why so many grow weary and frustrated with the Church. The one place that is supposed to excel and lead, finds itself gathering ideas from everyone else.

It would be like going to Ford and them saying that they developed some great, entertaining and new products that are going to "blow your mind." However, their development team is working on new vehicles and implementation and we hope that we'll begin to see some progress soon. It would drive you insane. And yet, the Church finds itself in a lot of the same shoes.

The Bible makes love so simple that a child can understand it: "Love God and love your neighbor as yourself." Yet the timeless principles of Scripture show that this concept continues to be revolutionary and a corner of the market. A niche.

No one can love like the Church. No one can steal the niche (unless we give it away). The market will never slip.

The best is yet to come.