There are certain times where someone develops their "thing." Whether it's a look, sound or style, there are people who have their way of doing it and are known for it. Take Michael Bay and Zack Hemsey for example.

Michael Bay is most known for action movies. Bad Boys. Transformers. The Rock. Michael Bay has a certain way of making movies. Ridiculous action scenes. Mostly pointless scripts (so the action can shine). Slow panoramic shots at tense portions of the movie. Huge budget.

Zack Hemsey is the guy who responsible for music used in the Inception trailer. You can listen to it here. Brace yourself. Everything is WAY more epic when Hemsey is involved. He is knowing for gigantic symphonic scores, beat breaks and the occasional spoken word / hip-hop verse.

In both cases, the style is distinct, unique. However, if you watch movies (or video games) or listen to movie trailers, you can tell that a lot of people are starting to bite (copy) their style or technique. In fact, sometimes it is so blatant, you think it's actually the original person.

Our world thrives on originality. But profit can be made on duplicity.

Hewlett Packard has long been known as one of the greatest innovators in technology and personal computers. However, it's also know that HP has never benefited (mostly) from any of their innovations. In fact, many people have made more money off of HP's original concept, only moderately tweaked, than HP itself.

It's easy to copy. It's easy to duplicate. It's easy to replicate. In fact, it may get you somewhere. But nothing is more fun than finding who you are, harnessing your personality and letting it shine through. Yeah, you could do what works by replicating those whose way is working, but wouldn't you rather just be you? And let you be what lasts?